Popzy

Overview:

Overview: Popze is an ice pop brand bursting with flavor and energy. Targeting a younger audience, we designed packaging that reflects joy, color, and play. The visual direction includes energetic illustrations, splash motifs, and bold gradients. Each flavor has its own unique personality, expressed through vibrant color schemes and animated icons. This project resulted in an engaging and exciting brand presence that immediately connects with kids and teens while standing out in frozen aisles.