Overview:
Renbake is a UK-based biscuit brand focused on delivering traditional, homemade-style biscuits with a modern twist. The design objective was to craft a packaging system that balances nostalgia and shelf appeal.
We developed an inviting visual identity using warm tones, hand-drawn flourishes, and bold typography to reflect the brand’s homely, artisanal roots. Each flavor was distinctly color-coded to ensure clarity and recognition while maintaining brand consistency across the range.
This project positioned Renbake as both a premium and familiar choice in a crowded retail environment, offering standout visuals that reflect the quality inside.