Econutrena

Overview:

Overview: Econutrena’s ice cream line introduces a tropical twist to classic frozen treats, using coconut-based dairy alternatives. We were tasked with creating packaging for five unique flavors under a unified natural brand. The packaging combines tropical elements, flavor-specific color palettes, and lush ingredient imagery. Soft textures and eco-conscious visual cues emphasize health and sustainability, while flavor variants maintain a playful and indulgent feel. This line now communicates both indulgence and wellness, positioning Econutrena as a leader in the clean-label frozen dessert market.