Chaddi

Overview:

CHADDI is a direct-to-consumer innerwear brand looking to break stereotypes and bring comfort and confidence to the forefront. They approached us for a modern rebranding initiative that could reflect their progressive approach to intimate wear while maintaining wide appeal. We crafted a bold yet approachable visual identity that includes a clean logotype with subtle typographic nuances, a vibrant blue and pink palette representing inclusivity, and a fresh tone that aligns with a younger, urban audience. The result is a confident, memorable brand image ready to lead in the e-commerce space.