Jerky

Overview:

Prinkets is a luxury furniture company Overview: Reverse Smoked is a high-protein jerky brand focused on slow-smoked, intensely flavorful meat snacks. The challenge was to communicate boldness and quality through packaging while appealing to a health-conscious and adventurous demographic. We employed a dark, smoky palette with rugged textures and minimalist illustrations to suggest richness and authenticity. High-contrast typography reinforces the boldness of the brand, while clear callouts highlight nutritional benefits. The final design evokes craft, strength, and premium quality—mirroring the product’s unique reverse-smoking process.